Persuasive Adverts

Rather than examples, I try to provide useful advice so readers may become gentlemen without losing their idiosyncrasies or personal identities.

Still, if there must be an archetype of modern gentility, let it be the man featured in this commercial and not, say, George Clooney.

This man plays jai alai and explores caverns. He can fight and keeps exotic company. This man knows how to dress and how to drink: not always the same thing and never to excess.


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